#SonOfAPitch – ♫ I’m all about that pitch! ♪

Turn up the music! The #SonOfAPitch Twitter Pitch Party is about to start and this here is tailgate central! We’re going to party, perfect our pitches, and get ready for the big game where you – my fabulous authors – will go live on the big Twitter screen to catch the attention of those fabulous agents who will really love your book! Throughout the day the Son Of A Pitch crew will be dropping by to give their advice and help you workshop your pitch, so make sure you come back a second time to get everything you can out of today’s workshop.

Ready? Set? Let’s go!!!!

Today we’re going to work on developing two pitches. The first is the standard Twitter Pitch, also called an Elevator Pitch or Logline. This is a 1-2 sentence description of your book that summarizes the main idea for a quick sale. It’s the pitch you use on social media, at cons, at book signings, and that librarians, agents, and editors will use to pitch the book to their audiences. An ideal pitch makes your story sound unique and exciting without being too long. If you’ve never written a good Twitter Pitch before I recommend going back to the last #SonOfAPitch Pitch Party Post and look through the comments. That’s a great way to get a feel of how these work.

The second pitch we’ll be working on is the High Concept Pitch. This is the pitch you use if your book has mass market appeal. It catches the imagination quickly, it’s easy to sell, and for really complex books it’s the easiest way to pitch them on Twitter. It’s the easiest pitch to write because the formula is literally “This Popular Thing + That Popular Thing in New Location”. Promise, once you learn how to do this you’ll use it all the time. It’s also a great brainstorming tool.

These two seem very, very similar. The only difference is that an Elevator Pitch is slightly longer, and doesn’t rely on any outside world building while a High Concept Pitch will rely heavily on the audience knowing other books or movies.

So, grab your notebooks and keyboards because it’s thinking time!

HOW TO WRITE A TWITTER PITCH
Definition: One or two sentences that summarize the book you’ve written.

What You Want To Include:
– Setting
– Description of the protagonist
– The problem to be solved
– Description of the antagonist
– Conflict preventing the problem from being solved
– The ultimate goal

What You Don’t Include:
– Proper nouns (names aren’t relevant)
– Irrelevant personal data (age, height, weight, ethnicity, gender, ect… unless one of these is the main trait of a character- ie 120yo scientist with a key to eternal life)
– Information about the author (unless you are writing nonfic with a platform)
– World building details

Let’s try writing a pitch for Harry Potter…
– Setting – England
– Description of the protagonist – A young boy living with his aunt and uncle
– The problem to be solved – Wants a birthday party and friends
– Description of the antagonist – But has an abusive aunt and uncle
– Conflict preventing the problem from being solved – Who haven’t told him
– The ultimate goal – He’s a really popular wizard!

Twitter Pitch: A young English boy who lives with his abusive aunt and uncle discovers he is a wizard with a destiny! (you can probably do better than this)

 

 

HOW TO WRITE A HIGH CONCEPT PITCH
Definition: A one sentence pitch that relies on known, popular works to help someone envision the piece being sold. -or- A one sentence pitch that makes it easy to picture the story.

Formula:
Popular Thing 1 + Popular Thing 2 + New Location

High Concept Pitch for Gallagher Girl’s 1: 
James Bond meets Harry Potter in an all-girls school for spies.
-or-
I’d Tell You I Love You But Then I’d Have to Kill You <- The title works as a pitch, which is awesome. This example is borrowed from agent Rachel Gardner’s blog.

High Concept Pitch For THE PRINCESS BRIDE:
A pirate rescues a princess from the prince she doesn’t want to marry.
-or-
Cinderella meets Jack Sparrow in a world of giants and magicians.

The goal here is to sum the story up in as few words as you can manage. You can use a High Concept Pitch for a pitch party, but in my experience it’s most useful at places like book signings or cons where you can refer to other popular movies or works you know the audience loves.

 

Your turn! Write your pitches and put them in the comments below. The #SonOfAPitch authors will come by to help you revise and rewrite them throughout the day so you are ready to catch the perfect agent at the upcoming pitch party!

 

One final thing… If you’ve never been to a Twitter Pitch Party before I recommend reading this post on pitching etiquette. And please remember to say thank you to the fantastic authors who have worked so hard to help everyone participating in #SonOfAPitch. You can support them by saying thank you, sharing links to their books, buying their books, or leaving reviews. Thanks goes a long way in this industry. <3

Twitter Pitch Etiquette #SonOfAPitch

March 6th there will be a #SonOfAPitch Twitter Pitch Party! What is a Twitter Pitch Party? How do you pitch? Why do you pitch? Here’s the quick and dirty details for all the Twitter Pitch debutantes out there!

What is it? A Twitter Pitch Party is an online event organized by writers, editors, and agents around a date and hashtag. During the event authors post a pitch (or logline) for their book with the appropriate hashtag. If an agent or editor likes the pitch, they’ll let the author know. The author will then send in a query along with requested pages. These queries will get top priority from agents and editors.

How do you pitch? It’s as simple as putting your pitch on twitter with the right hashtag! Going to be away from the keyboard all day? Use Tweetdeck to schedule tweets!

Why do you pitch? Did I mention that editors and agents give pitching authors priority when reading queries? It’s nice to get feedback fast. Over 60% of my full manuscript requests came from pitch parties. Even though I wound up with an agent I found through a traditional query process, the feedback from other agents helped me refine my early query.

Do’s and Don’ts:
Do use the hashtag.
Do be polite to other authors and anyone on the hashtag (but feel free to report spam).
Do keep a positive attitude.
Don’t spam the hashtag. As a general rule, tweet once every two to three hours (4 total tweets for the event).
Don’t tweet more than one book.
Don’t tag agents with your pitch.
Don’t pitch on twitter unless you are participating in an event.

Etiquette for authors on Twitter:
There’s a lot that can be said here, but let’s keep it simple: your twitter feed is part of your brand. Everyone – from potential agents to potential readers – will see your feed. So put your best foot forward. Make sure that someone reading your feed finds the same tone there that they will in your books. You want to keep a nice balance of book-related tweets (NASA tweets for the SF crowd, Teen Vogue tweets for the YA crowd, archaeology or Victoria tweets if you write historical fiction, ect), personal-tweets (pets… people love pets), and promotion (actual ads for your book should take up less than 10% of your feed).

Even before you publish, you want to make your Twitter feed (or whatever social media feed you use as your Home Base) a place that reflects you, your style, and welcomes new readers to stop by and say hi.

What you do put on Twitter: a real avatar (no eggs!), a good bio, a link to your website/author page, retweets of things that interest you, conversations with other authors, pictures of pets, pictures of your bookcase, pictures you, information about cool stuff in your hometown (I’ll be tweeting about the Iditarod this week), information about the research you’re doing for a new book, #WIPfire with a sentence from your latest story, fun stories about two people sharing a found wine bottle on the sub ride home.

What you don’t put on Twitter are things like: your address, your phone number, nude pics, complaints about how slow an agency is responding to your query, rants about how you could do so much better in self-publishing while querying, brag posts about how you’ve never read a genre but are totally going to rewrite it because you are a genius, or hate-filled screes against anyone (with exceptions for football season and March Madness… sports rants can be forgiven).

What if an agent or editor starts chatting with me on Twitter? Be friendly and keep talking. I’ve met some fabulous people who offered me stellar advice for free just because we happened to be Twitter-friends. Done right, social media can be an amazing networking tool, especially for people who live in remote locations (like me!), are anxious in crowds, can’t get to cons, or otherwise wouldn’t be rubbing elbows with people in the publishing industry on a regular basis.

Got questions? Hit the comment box and let me know what you’re worried about.

If you haven’t yet, be sure to check out the How-To Write A Pitch workshop, and post yours for feedback.